Media Marketing Manager – São Paulo

ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services – over 2.5 billion people interact with ByteDance products, including TikTok

Why Join Us
Creation is the core of TikTok’s purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy – a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That’s how we drive impact – for ourselves, our company, and the communities we serve.
Join us.

About the Team
Join our dynamic marketing team based in Soo Paulo, Brazil, where creativity meets strategic thinking. Our team is composed of passionate professionals dedicated to driving brand awareness, generating leads, and creating impactful marketing campaigns. We foster a collaborative environment that values innovation, diversity, and the unique perspectives each team member brings.

Responsibilities
– Develop and execute comprehensive marketing strategies to promote our products and services in the Brazilian market.
– Work with Regional and Global Media and Marketing leads to creation and implementation of multi-channel marketing campaigns, including digital, social media, print, and events.
– Analyze market trends and competitor activities to identify opportunities for growth and improvement.
– Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure alignment and support for marketing initiatives.
– Manage the marketing budget, ensuring effective allocation of resources and ROI.
– Monitor and report on the performance of marketing campaigns, using data to optimize and refine strategies.
– Build and maintain relationships with media, influencers, and key stakeholders to enhance brand visibility.
– Stay up-to-date with industry developments and emerging marketing trends to keep our strategies fresh and competitive.

Qualifications

Minimum Qualifications
– Bachelor’s degree in Marketing, Business, Communications, or a related field.
– Marketing experience, preferably within a similar industry.
– Strong understanding of the Brazilian and LATAM market, and consumer behavior.
– Excellent written and verbal communication skills in both Portuguese and English.
– Proficiency in digital marketing tools and platforms, including SEO, SEM, social media, and email marketing.
– Demonstrated ability to develop and execute successful marketing strategies and campaigns.
– Strong analytical skills and the ability to interpret data to make informed decisions.
– Leadership experience

Preferred Qualifications
Master’s degree in Marketing, Business Administration, or a related field.
Experience working in a multinational company.
Extensive knowledge of paid media marketing, including traditional, digital advertising and social media advertising.
Proven experience with major paid media platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
Certification in Google Ads, Facebook Blueprint, or other relevant paid media certifications.
Familiarity with marketing automation tools such as HubSpot, Marketo, or similar.
Experience in programmatic advertising and media buying.
Strong analytical skills with experience in A/B testing and campaign optimization.
Proficiency in data analytics and visualization tools, such as Google Analytics and Tableau.
Creativity and an innovative mindset to bring fresh ideas to the table.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2