Sr Manager, Marketing Brand Kids – São Paulo

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role

The Senior Brand Manager for Kids & Animation Team will be focused on developing and executing strategic marketing plans for our Kids & Animation brands, for brazilian original productions & key regional content.

Your Role Accountabilities

• Oversee the brand strategy & plans of K&A brands & content across
• platforms in alignment with programming and GTM teams.
• Lead marketing strategies for local original productions that resonate with Brazilian audiences and regionally (if applicable)
• Work closely with go-to-market teams to implement marketing strategies and ensure successful product launches.
• Work with cross-functional teams (internal & external) fostering a collaborative and innovative work environment.
• Be a strategic partner with other company verticals to align opportunity for K&A assets (e.g. Gaming, CCXP, Distribution, Partners).
• Ensure consistent and correct usage of the brands across all platforms and initiatives. Ensure all marketing efforts are culturally relevant and aligned with the brand’s core values.
• Be an ambassador of the ambidextrous approach building our brands as multiplatform, assure the right messaging and tone across touchpoints.
• Establish, track, and analyze key performance indicators (KPIs) to measure the success of the implemented initiatives and campaigns.
• Lead Marketing Budget for Brazil, aligning with regional team to optimize resources.
• Be an Inspiring People Manager that drives team engagement and performance through clear communication and goal-setting.
• Stay updated on competitive activities and consumer preferences to adapt strategies accordingly.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Fluent
• English Fluency
• Experience in brand management within the entertainment or kids’ media industry.
• Proven leadership skills with experience managing cross-functional teams.
• Strong analytical skills and experience with performance metrics and KPI tracking.

Other Nice To Have

• Spanish is a plus

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.