CBL Agile Lead / Gerente Sênior Marketing & Times Ágeis – São Paulo

This role, reporting to Category Lead, will be responsible for managing the Portfolio & Pipeline to guarantee patient treatment and prevention at the right time, at the right place. This task includes own brand strategies; collaboration with cross-functional stakeholders to tailor tactics for the market, identifying opportunities to accelerate treatment access to patient. This Lead is responsible to manage the brand marketing team, and also ensures that all activities are conducted in accordance to the company policies and SOPs, values, and global guidelines, as appropriate

RESPONSABILITIES:

• Develop marketing plan and strategy
• Drive voice of customer insights
• Drive segmentation of audiences across markets to optimize messaging and GTM plans
• Collaborate with CMO organization to deliver breakthrough campaigns and promotional efforts
• Collaborate with CMAO organization to deliver breakthrough science
• Leads efforts to develop innovative and integrated digital omni-channel strategies to build proficiency in Customer Experience;
• Develop tactics to communicate brand messages effectively and efficiently to customers, with interconnected and consistent provider journeys across solutions
• Shapes and leads the development of rapidly-created, agile and modular content using available tools
• Uses streamlined content testing and actively identifies gaps to inform new content development
• Embeds foundational analytics capabilities (e.g., global dashboards, tracking/reporting of metrics and KPIs) via coordination with global analytics teams and rapidly adjusts engagement approach based on new insights
• Adopts best practices for leveraging go to market solutions in HCP engagement;
• Provides feedback and share voice of customer to internal partners for solution evolution
• Uses real-time customer behavior to sharpen customer segmentation and execution of marketing mix – delivering content that is more relevant and timely
• Drives brand strategy and interactions, leveraging customer insights along the journey
• Adopts best practices for omnichannel marketing activities to improve efficiency (e.g., deep understanding of analytics to efficiently interpret complex dashboards)
• Working with digital ensure search engine optimization (SEO) is incorporated into marketing tactics to ensure that our channels are at the top of search engines as this drives how many visitors go to our channels

QUALIFICATIONS:

• Experience in working with vaccines in different channels i.e. digital
• Experience in creating tailored ways of engaging with external stakeholders for vaccines
• Ability to move fast in response to what is happening in the external marketplace
• Ability to create modular content with new ways of working with Legal/Reg to quickly assemble content for all channels
• Ability to rapidly test content and channel mix to respond to real-time customer behavior
• Experience on the pulse of the customer and leverages omnichannel approach to impact behavior and mindset with speed and agility
• Deep analytics fluency, continuously monitors insights, and test-and-learn, iterative mindset
• Must be customer obsessed and a proactive and active listener
• Ability to understand the different messaging needed for different generations
• Strong leadership skills with ability to cascade Pfizer’s culture, attract top talent, empower colleagues, motivate and inspire team to exceed expectations
• English / Portuguese required

OTHER JOB DETAILS:

• Work Location Assignment: On-site 2-3x/week or as needed by the business
• Last day to apply for job: March 14, 2025

EEO (Equal Employment Opportunity) & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.

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