Brand Manager – São Paulo

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

We offer hybrid working with 3 days in the office and 2 days remote working.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

Lead Brand development in a Business Unit by defining and implementing a brand strategy plan and manage the daily implementation to deliver business results.

Main Responsibilities:

Lead and develop the short and mid term strategies crafting and always aligning main stakeholders (Region Category, Sales, Trade MKT, etc.);

Lead the implementation of Brand Plans in the market, but also guaranteeing Central alignment (Area or Global depending on the project);

Coordinate different areas within the local organization (B. Unit) towards common and pre-defined brand and business objectives;

Responsability over Brand P&L;

Responsability to lead creative agencies and coordinate with Regional Media Team the plans together with the Media Agencies;

Active participation and influence in CSU projects together with Regional Team;

Lead, motivate and develop team towards excelence in execution;

Active participation in S&OP according to Group’s Model way of working;

Who We Are Looking For

Consolidated experience in FMCG brand management with clear project management / brand positioning building knowledge, consumer research, Nielsen, P&L and leadership in working with communication, media, promotion and PR agencies.

Strong skills in leadership, persuasion, presentation, communication, analysis and strategic thinking.

Ability to overcome barriers, to share knowledge and to develop strong teams.

How to be successful in the role and at Ferrero

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are – dedicated to crafting brilliant results for consumers around the world.