Brazil Marketing Leader – Barueri

The role will manage a team of marketing professionals focused on digital processes and innovation.

Responsibilities

• Will function as the Brazil HP brand champion, driving commercial innovation across all parts of the business and creating new ways of leading the future of work. The leader will strictly apply global brand guidelines, brand positioning and brand idea by business unit.
• Will lead the local Comms representative in leveraging global Future of work narratives applied to local dynamics. This will include corporate, product and MD’s external communication plan.
• Accountable for setting overall initiatives, allocating financial and labor for programs and projects, org design and ensuring timely and effective delivery of Marketing plans.
• Responsible for hiring/building out the marketing team. The leader will follow approved marketing profiles with emphasis on securing meaningful experience on global B2B and solution selling companies, strong AMB and performance marketing skills.
• Leads the team and corresponding managers, provides strategic guidance, implements engagement plans and manages career and goal setting processes.
• Leverages market insights and category product/solution roadmaps to develop customer segmentation and audience strategies to differentiate HP in customer/end user journey.
• Leads activations across all marketing plan deliverables and milestones with cross-functional teams. Leads investment tracking, prioritization and strategic output of Marketing projects across the Brazil organization.
• Leverages HP global media, creative services ( Accenture Song, Whalar and Oliver) , and global partnerships( Ferrari and Real Madrid) to activate country relevant campaigns that drives the business.
• Utilizes global creative assets wherever relevant to drive initiatives. If assets are not relevant or strategy requires separate execution, marketing leader will seek global approval to create content for in market use. Global will need to approve local executions ahead of production as it pertaining to brand integrity , positioning and brand idea, MD will approve for local relevance. Global should respond within 24 hrs. for these requests. In case of disagreements the global CMO will decide.
• Consults with business leaders at executive levels to drive and influence strategic decision-making within a broad scope (e.g., mitigating risk, approving significant programs/deals).
• Responsible for remaining up-to-date on current and emerging trends and technologies in the area of Marketing and how they can be incorporated into the overall strategy.
• Leads marketing budget allocation by initiative, in collaboration with BU strategies, WW teams, category teams, alliance teams, and MD.
• Aligns closely with LATAM Market Marketing Leader on business strategy and local activations

Education & Experience Recommended

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 10+ years of job-related experience or 8-10 years of management experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.

Knowledge & Skills

• Digital Marketing
• Go-to-Market Strategy
• Business Development
• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Demand Generation
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• Product Marketing
• Project Management
• Salesforce
• Social Media
• Thought Leadership

Cross-Org Skills

• Customer Centricity
• Prioritization
• Resilience
• Team Management
• Strategic Thinking

Impact & Scope

• Impacts function and leads projects requiring understanding of multiple disciplines or areas of HP.

Complexity

• Uses managerial concepts and company objectives to resolve issues in creative and effective ways.

Disclaimer

• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.