Gerente de CMI (Consumer & Market Insights) – São Bernardo do Campo

A General Mills está comprometida em ser uma força do bem por meio de uma estratégia global de inclusão para levar diversidade às nossas pessoas e cultura, possibilitando maiores níveis de envolvimento com nossos colaboradores para crescermos junto com nossos clientes e consumidores.

Para nós, criar um ambiente inclusivo e fomentar a diversidade impulsiona o crescimento da companhia, além de dar suporte para o crescimento de nossos colaboradores.

About The Job

• Responsible for delivering relevant consumer insights that inform business decisions, identifies opportunities and supports the growth plans.
• Builds on going performance reports that are accessible, easy to read and visualize.
• Structures the learning plan and deliveries in line with the business calendar and priorities.
• Influences the category strategy.
• Is recognized as key business partner to the Marketing team.

Main Responsibilities

On Market & Consumer knowledge

• Conduct analysis using all available tools (e.g. Nielsen, Scanntech, Kantar, Euromonitor, internal info, etc) to:
• clearly explain business performance and find opportunities.
• Define key KPIs and produce reports that are clear and friendly to navigate. Use digital tools to automate data delivery and visualization.
• Connect the dots and make recommendations: synthesize the research, extract key conclusions, construct concrete recommendations, and create a persuasive storyline that influences key stakeholders.
• Prepare and present research findings both through written reports and oral presentations in a concise and compelling way.
• Ensure all outputs are actionable, grounded in consumer knowledge as well as guided by a broader understanding of business context and implications and inspires team to uncover the ‘so what’ of the deliverables.
• Identify relevant opportunities for growth that are connected to the business reality and capabilities (White spaces/where to play/how to win)

Research project management

• Properly define problems and translate them into high quality briefs.
• Identify knowledge gaps (when we need new information and when we don’t).
• Manage qualitative and quantitative research projects (briefing, vendor management, project design, analysis & reporting) involving a wide range of methodologies.
• Design, plan and execute research projects for the entire marketing mix (market monitoring, consumer fundamentals, trends, communication, brand equity, innovation/renovation, product performance, placement, price and promotions)
• Identify and implement new and innovative research techniques to address business needs.

Ways of Working

• Identify knowledge gaps to nurture the annual learning plans in line with the business priorities.
• Be recognized as a key partner to the marketing team but also proves connection to business at all levels; create a network and seek to be informed of the organization performance and priorities.
• Partner with the broader insights team across the organization. Leverage on global resources, create connections within the international community and bring relevant inspiration from cases abroad.
• Will help build GMIs portfolio of the future by understanding our global brands and their potential into the Brazilian market.

Descrição da Empresa

A General Mills é uma empresa líder global em alimentos e trabalha para fazer os alimentos que o mundo ama! Nossas marcas globais incluem Cheerios, Annie’s, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, Blue e muitas outras. Com sede em Minneapolis, Minnesota, EUA, a companhia chegou ao Brasil em 1997, quando iniciou as vendas do sorvete premium Häagen-Dazs. Em 2012, adquiriu o Grupo Yoki Alimentos, conquistando um novo modelo de negócios e tornando-se proprietária das marcas Yoki, Kitano e Mais Vita, reconhecidas pelos brasileiros há décadas. Somos hoje um time apaixonado de 35 mil colaboradores em mais de 100 países e em todos os continentes.