Manager, Digital Marketing – São Caetano do Sul

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of

The Digital Marketing team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization’s products and services through the Internet or other digital channels to increase exposure to and business from the target audience and analyzes their effectiveness. Develops and maintains website graphic designs and layout to support the organization’s image, identity and brands. May be responsible for social media marketing and online community management.

This Role In Summary

The Global CRM Manager will be responsible for creating a global CRM D2C maturity assessment, defining each region’s maturity position – setting goals of growth, increasing global CRM BOS (Balance of sales) and guiding regions to move upward in the scale of maturity.

Your Responsibilities Will Include

• Providing operational solutions that deliver tangible business value.
• Monitoring and disseminating information on emerging global trends in tools, consumer behavior, CRM processes, and loyalty programs.
• Utilizing extensive experience and knowledge of customer journeys and CRM platforms (particularly Sales force and Adobe) to suggest and implement process, software, and system enhancements to improve the global results.
• Accelerating the automation of crucial processes, including campaign segmentation, campaign measurement, and KPI dashboards.
• Collaborating effectively with CRM of the local business units, IT (data, advanced analytics, integrations), Marketing, Digital Marketing, and Post-Sale teams.
• Developing strategies to identify customers, maintain long-term customer relationships (7-10 years), and enhance customer lifetime value globally.
• Supporting IT in discussions regarding CRM systems, contract unification, and platform functionality.
• Analysis and validation of customer, transaction, product and category data for new actions / audience segmentation for new strategies to maximize customer LTV
• Responsible for the main global database kpis: Usable base, active users database, CAC, OPT IN, MRR, Churn, CLTV, etc
• Proposing and raising opportunities for new rules and segmentations according to variables and data from the base and cross-checks to impact each consumer in their respective journey;
• Participation in the construction of strategic indicators and identification of customer LTV;
• Identification of opportunities to increase purchases through complementary categories;
• Identification of customer LTV based on history;
• Identification of the customer journey in the different stores – Cross channel.

Minimum Requirements

• CRM experience focuses on increased revenue;
• Consumer centricity mindset;
• Consistent experience in CRM area (data, analysis and campaigns);
• Strong knowledge of CRM platforms (specially Salesforce or Adobe);
• To have experience in managing different teams;
• Full funnel strategic analysis;
• Expert knowledge of digital marketing tools and techniques;
• Knowledge in analytics tools (Adobe and Google analytics) and Tableau is essential;
• Fluent English.

Preferred Skills And Experiences

• Knowledge of Vtex, Hybris and Lytics are plus
• Knowledge of CDP implementation is a plus
• Experience in Ecommerce
• Official Sales force or adobe certifications are plus.

What We Offer

_”No dresscode”.

_Gympass;

_Vale-Transporte, Fretados ou Estacionamento na empresa;

_Vale Alimentação;

_Refeição no local;

_Benefícios como empréstimo consignado ou social, plano de saúde, odontológico, seguro de vida e previdência privada compatíveis com o mercado;

_Programa de Apoio ao Empregado, contando com atendimento 24hrs com profissionais jurídicos, sociais, financeiros, assistentes sociais e Psicólogos;

_Auxílio Creche ou Berçário na empresa;

_Serviços disponíveis na unidade: salão de beleza e estética, agência bancária interna, lavanderia, lanchonete, restaurante e sala de lactação;

_Duas semanas de trabalho remoto em qualquer lugar;

_Após 5 anos de empresa, colaboradores elegíveis podem tirar quatro semanas de licença remunerada;

_Desconto em produtos pelo Compra Certa.

_Desconto em seguros (pet, auto, residencial, bike, viagem e mais)

_Licença maternidade/paternidade estendida

Saiba mais em https://www.whirlpoolcareers.com/trabalhe-conosco-no-brasil/

Connect with us and learn more about Whirlpool Corporation

See what it’s like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.