Marketing Specialist – São Paulo

We’re looking for candidates who are passionate about redefining customer engagement and have a deep belief in the power of AI and WhatsApp to create genuine, impactful interactions. We seek individuals who are eager to tackle tough challenges, value continuous growth, and thrive in a collaborative, high-energy environment. We want teammates who are driven to make a lasting difference, undaunted by complex problems, and motivated to shape the future of conversational commerce.

Responsibilities

• Design and implement lead prospecting strategies and roadmaps which align with the company’s sales and marketing objectives
• Research and identify potential leads through various channels
• Qualify leads based on established criteria to determine their potential as customers.
• Plan, execute, and optimize end-to-end lead generation campaigns using channels such as email marketing, social media, content marketing, SEO, PPC, etc.
• Develop A/B testing strategies to identify and implement high-performing reach-out approaches.
• Work closely with sales teams to ensure seamless handoff of qualified leads, track lead outcomes, and adjust strategies based on feedback.
• Analyze lead generation metrics to evaluate campaign effectiveness and refine strategies for improved outcomes.

Requirements

• 5+ years of work experience in marketing with a strong focus on B2B lead generation and SaaS marketing
• Bachelor’s degree in marketing, business administration, communication, or related field (preferred)
• Proficiency in CRM and marketing automation tools
• Strong organizational, data analysis and time management skills
• Excellent written and verbal communication
• Self-motivated, proactive individual
• Advanced English proficiency (at least C1 English level)

Join our dynamic team and contribute to the creation of cutting-edge web applications that drive our business forward. Apply now to be a part of an innovative and collaborative work environment!

About Builders:

Builders leverages highly skilled distributed engineering teams with Latin America’s top software talent. Connecting top technology startups, mid-size companies and large enterprises across North America with superior tech talent needed to innovate, compete and excel in their field of business.

Equal Employment Opportunity (EEO) Statement

Our company does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.