Product Manager – São Paulo

Develop and orchestrate the implementation of the local Marketing Strategy for Perfume´s category to elevate the brand image through communication, media, trade activation, retail initiatives and education; guarantee the right assortment and sell out through a 360 marketing Plan in partnership with commercial and demand planning departments and deliver the desired financial equation at this category in line with company objectives.

Strategy & Planning:

• Develop and implement marketing strategies aligned with overall brand objectives for Fragrance category.
• Conduct market analysis, identify trends, and understand competitor activities to inform product development and launch plans.
• For Fragrance, this might involve crafting a 360° marketing platform and adapting brand guidelines for various media.

Launch Execution:

• Oversee all aspects of product launches, from initial concept to post-launch analysis.
• Coordinate with various internal departments (sales, education, PR, merchandising) and external partners (agencies).
• Develop promotional plans, brief internal teams, manage budgets, and track sales performance.

Sales & Market Analysis:

• Monitor sales performance, analyze market data (Circana), and track competitor activities.
• Regularly report, identify growth opportunities, and recommend adjustments to pricing or promotional strategies.
• For Fragrance, this could involve reviewing media spending by competitors and proposing recommendations for local launches based on market analysis.
• Prepare presentations for internal and external meetings.

Forecasting:

• Develop accurate sales forecasts for assigned category to build together with demand planning the right assortment and inventory management.
• Forecast for both products and POS materials.

Trade Marketing:

• Develop and implement trade marketing plans in collaboration with sales and visual merchandising teams to support key trading periods and product launches.
• Oversee with VM team, design in-store execution plans and ensure smooth implementation.

Local Adaptations with Trade and VM:

• Adapt global marketing materials and campaigns for the local market, considering specific consumer preferences and market conditions.
• Adapt creative assets, messaging, and promotional activities.

Key Competencies

• Strong analytical skills and experience with market data analysis.
• Excellent communication, presentation, and interpersonal skills. Important to have leadership skills to orchestrate multi-functional projects
• Strong project management abilities
• Capable of prioritizing and handling multiple projects simultaneously under tight time constraints and within budget parameters
• Excellent ability to influence others, encourage teamwork, and build strong internal and external relationships
• Data Driven mindset to show how the area impacts the business in short and medium term.
• Able to prioritise work in a fast-changing environment
• Luxury lives in details, so this role needs to be absolutely attentions with every brand touchpoint, guiding and influencing all client journey to delight our consumers

Technical skills:

• Good knowledge in Power Point and other Office programs
• Good Knowledge in Excel
• Fluent English mandatory
• Spanish is a plus

Profile:

• A Marketing or Business graduate with at least 5 years’ experience in a Marketing role
• Sensitivity to Luxury goods, Beauty market experience is a valuable profile.

Development opportunities:

• Marketing Manager at LVMH Maisons
• Marketing Roles at Local Market or at Regional Latam
• Trans-functional mobility within LVMH Beauty