SEO Lead – São Paulo

Company: Pro Coffee Gear

Location: Remote (global)

Employment Type: Full-time

About Us

Pro Coffee Gear is a dynamic and rapidly expanding e-commerce company that specializes in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide. We pride ourselves on offering high-quality products alongside exceptional customer service to ensure that every coffee aficionado can enjoy the perfect cup.

Job Description

Were looking for an experienced and analytical SEO Lead to take ownership of our organic growth strategy. You will be responsible for increasing Pro Coffee Gears visibility in search engines, driving qualified organic traffic, and improving the user experience across our content and product pages. This role requires deep SEO expertise, a passion for performance-driven content, and a collaborative mindset.

Responsibilities

SEO Strategy & Execution

• Develop and execute a comprehensive SEO strategy to drive organic traffic, improve rankings, and increase conversions.
• Conduct keyword research to identify high-impact opportunities and gaps across our product and content categories.
• Optimize on-page SEO, including site structure, metadata, internal linking, and content enhancements.
• Own technical SEO efforts in collaboration with engineering to improve site speed, crawlability, indexation, and structured data implementation.

Link Building & Off-Page SEO

• Develop and lead a scalable link-building strategy to grow domain authority and rankings for competitive keywords.
• Identify and build relationships with relevant websites, bloggers, publishers, and industry partners for guest posting, mentions, and backlinks.
• Leverage digital PR tactics, product-led content, and partnership outreach to acquire high-quality, white-hat backlinks.
• Track and report on backlink profile health and link acquisition performance.

Content Optimization & Collaboration

• Partner with the content team to ensure SEO best practices are embedded into all editorial, product, and landing pages.
• Define and oversee a scalable content roadmap driven by search demand and business priorities.
• Collaborate with creative, product, and UX teams to enhance SEO performance and on-site engagement.

Performance Analysis & Growth

• Monitor and analyze site performance using tools like Google Search Console, GA4, Ahrefs, and SEMrush.
• Regularly audit the website and prioritize fixes based on impact.
• Stay on top of SEO algorithm changes, trends, and new tools. Implement best practices and future-proof strategies.

Requirements

• 4+ years of hands-on SEO experience in a fast-paced e-commerce or DTC environment.
• Proven success with building and executing link acquisition strategies.
• Deep understanding of technical SEO, content strategy, on-page and off-page optimization.
• Proficiency with SEO and analytics tools (e.g., Ahrefs, Screaming Frog, GA4, GSC, SEMrush).
• Strong analytical skills and experience using data to inform decisions.
• Experience collaborating with cross-functional teams (content, dev, UX, marketing).
• Familiarity with Shopify or similar e-commerce platforms is a plus.
• Excellent written and verbal communication skills in English.

Benefits

• Opportunity to make a direct impact on a growing global e-commerce brand.
• Remote role with flexible hours and a collaborative international team.
• Goal-driven culture with autonomy, creativity, and growth opportunities.
• Work with passionate coffee experts and marketers in a niche youll love.

If youre passionate about SEO, content, link building, and e-commerce, wed love to hear from you!

Please note: All applicants must submit their CV in English. CVs in other languages will automatically be disqualified.

At Pro Coffee Gear, we are committed to building a diverse and inclusive team. We welcome applicants from all backgrounds and identities, and we are proud to be an equal opportunity workplace.